Google insights for search

About this project.


For this data visualisation I used Google Insights for Search. This used to be a service by Google, providing insights into the search terms people use in the Google search engine (nowadays they merged it into Google Trends). At the time, you could type a keyword into the search bar and see the search volume index across a range of several years. I decided to search for really universal words such as 'life', 'love' and 'time'. Thereafter, I narrowed the results down by selecting a single year (2009) and country (The Netherlands).

So in the first poster, each graph represents the year 2009 with the search behavior of one particular keyword. In the case of obvious incidents (such as the death of Michael Jackson) peaks are visible in the graphs. On the other hand, not all extremes are comprehensible.

Furthermore, I compared two keywords that are related and placed them on top of each other. This yielded some nice results such as a peak for the keyword 'SOA' right after 'holidays'. The second poster is about the context of the keywords. For example: 'Dirk Post' as well as 'TNT Post'. In this example, the context differs but both terms are related to the keyword 'post'. In this poster you can find some weird but also funny things people search for such as 'marriage': 'cheap marriage' (typically dutch?).

Portfolio

Kookboek
Aan tafel met de Persgroep Book design
Hart voor uw Regio
Hart voor uw Regio Campaign
Business Festival
De Ondernemer Business Festival Event branding
Onbetamelijk Gedrag
A selection of book covers Book covers

De Nederlandse cables
Spinawards Website
Utrecht University School Of Economics(U.S.E.)
Utrecht University (U.S.E.) Identity
Maandag®
Maandag® Identity
NDC
Leeuwarder Courant Mobile app

Polare
Polare Identity
Koning & Hartman
Koning & Hartman Academy Website
Float
Float Poster
Travel On
A selection of small identities Identity

Language to be looked at
Language to be looked at Thesis
Media empire
Media empire Installation
De Nederlandse cables
De Nederlandse cables Installation
Persona
Persona Magazine

I've got so much to tell you
I've got so much to tell you Zine
U&LC
U&LC Magazine
And/or
And/or Poster
Google Insights for Search
Google Insights for Search Poster

Churnalism
Churnalism Publication
Free
Free Publication
VJ-Show
VJ-Show Audiovisual
Leine & Roebana
Leine & Roebana Audiovisual