Google insights for search

About this project.

For this data visualisation I used Google Insights for Search. This used to be a service by Google, providing insights into the search terms people use in the Google search engine (nowadays they merged it into Google Trends). At the time, you could type a keyword into the search bar and see the search volume index across a range of several years. I decided to search for really universal words such as 'life', 'love' and 'time'. Thereafter, I narrowed the results down by selecting a single year (2009) and country (The Netherlands).

So in the first poster, each graph represents the year 2009 with the search behavior of one particular keyword. In the case of obvious incidents (such as the death of Michael Jackson) peaks are visible in the graphs. On the other hand, not all extremes are comprehensible.

Furthermore, I compared two keywords that are related and placed them on top of each other. This yielded some nice results such as a peak for the keyword 'SOA' right after 'holidays'. The second poster is about the context of the keywords. For example: 'Dirk Post' as well as 'TNT Post'. In this example, the context differs but both terms are related to the keyword 'post'. In this poster you can find some weird but also funny things people search for such as 'marriage': 'cheap marriage' (typically dutch?).


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Google Insights for Search
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