Persona

About this project.


This is a project I did during the minor editorial design at the ArtEZ Academy of the Arts. The theme of the minor was (self)publishing. The goal was that each student would create his/her own magazine for the graphic design department of the Academy. A small part of the content was pre-determined, each magazine had to contain a text about studying graphic design at ArtEZ. and our own re-interpretation of this text.

The rest of the content was supposed to be created by ourselves. To generate interesting content for our magazines, all participating students interviewed a relevant (graphic) designer in relation to the theme (self)publishing. I interviewed Femke Snelting, she is a part of the design collective OSP (open source publishing).

After the interviews were finished we started with the design of the magazines. My idea was to take a tab system as navigation. When I was experimenting with different folding techniques I came to this folded tab system. The 'body' of my magazine is folded out of one large piece of paper and contains all the images. Inside the body there are small booklets in which you can find the interviews. This way the magazines works as a kind of wrapper for the interviews.

When you are done reading the front (person a) you can continue reading on the back (personb). Here you can find the ArtEZ text and my re-interpretation. When I want to know something about a study I want to hear experiences from students. So I asked every student in the minor to write down one or two important terms and one important quality related to our study, together with a short explanation. These terms have a personal value which says a lot more than just a few empty words in an institutional text.

Portfolio

Kookboek
Aan tafel met de Persgroep Book design
Hart voor uw Regio
Hart voor uw Regio Campaign
Business Festival
De Ondernemer Business Festival Event branding
Onbetamelijk Gedrag
A selection of book covers Book covers

De Nederlandse cables
Spinawards Website
Utrecht University School Of Economics(U.S.E.)
Utrecht University (U.S.E.) Identity
Maandag®
Maandag® Identity
NDC
Leeuwarder Courant Mobile app

Polare
Polare Identity
Koning & Hartman
Koning & Hartman Academy Website
Float
Float Poster
Travel On
A selection of small identities Identity

Language to be looked at
Language to be looked at Thesis
Media empire
Media empire Installation
De Nederlandse cables
De Nederlandse cables Installation
Persona
Persona Magazine

I've got so much to tell you
I've got so much to tell you Zine
U&LC
U&LC Magazine
And/or
And/or Poster
Google Insights for Search
Google Insights for Search Poster

Churnalism
Churnalism Publication
Free
Free Publication
VJ-Show
VJ-Show Audiovisual
Leine & Roebana
Leine & Roebana Audiovisual