About this project.
Polare was a bookstore chain operating in the Netherlands and Belgium. The stores were formerly known as Selexyz and De Slegte. Tomorrow design developed the total retail formula (instore, identity, branding, cross channel communication and web).
Discover the stories behind the book covers. Stories that are inspiring, motivatating and exciting. Stories that make you feel alive. Polare is the guide that helps you to discover. It is not a standard bookstore where you come to buy a book, but a social place where you come to get inspired by writers, scientists, athletes and ordinary people.
My job was to make a lot of different items such as instore signing, gift wrapping paper, gift cards, plastic bags, stationery, posters, windows etc.