About this project.

Polare was a bookstore chain operating in the Netherlands and Belgium. The stores were formerly known as Selexyz and De Slegte. Tomorrow design developed the total retail formula (instore, identity, branding, cross channel communication and web).

Discover the stories behind the book covers. Stories that are inspiring, motivatating and exciting. Stories that make you feel alive. Polare is the guide that helps you to discover. It is not a standard bookstore where you come to buy a book, but a social place where you come to get inspired by writers, scientists, athletes and ordinary people.

My job was to make a lot of different items such as instore signing, gift wrapping paper, gift cards, plastic bags, stationery, posters, windows etc.


Aan tafel met de Persgroep Book design
Hart voor uw Regio
Hart voor uw Regio Campaign
Business Festival
De Ondernemer Business Festival Event branding
Onbetamelijk Gedrag
A selection of book covers Book covers

De Nederlandse cables
Spinawards Website
Utrecht University School Of Economics(U.S.E.)
Utrecht University (U.S.E.) Identity
Maandag® Identity
Leeuwarder Courant Mobile app

Polare Identity
Koning & Hartman
Koning & Hartman Academy Website
Float Poster
Travel On
A selection of small identities Identity

Language to be looked at
Language to be looked at Thesis
Media empire
Media empire Installation
De Nederlandse cables
De Nederlandse cables Installation
Persona Magazine

I've got so much to tell you
I've got so much to tell you Zine
U&LC Magazine
And/or Poster
Google Insights for Search
Google Insights for Search Poster

Churnalism Publication
Free Publication
VJ-Show Audiovisual
Leine & Roebana
Leine & Roebana Audiovisual