About this project.

This is a project about the magazine 'Upper and Lowercase' (U&LC). This magazine existed from 1970 to 1999 and it was one of the first publications intended specifically for the design community. U&lc was a product of Herb Lubalin and the International Typeface Corporation (ITC). The magazine was an effort to display and advertise for the latest typefaces from ITC, which was the first type foundry to have nothing to do with the production of metal type.

Our assignment was to design for 5 weeks in a row the cover of the magazine U&LC with on the front an typographic image and on the back a (non traditional) type specimen. We were only allowed to use ITC typefaces. Besides the images on the covers we had to develop a grid for the covers, a grid for the inside and a monograph. In the end there had to be a clear coherence between all these different items. They had to strenghten each other. You had to create a new identity for this magazine in which you could vary but still had to be recognizable.


Aan tafel met de Persgroep Book design
Hart voor uw Regio
Hart voor uw Regio Campaign
Business Festival
De Ondernemer Business Festival Event branding
Onbetamelijk Gedrag
A selection of book covers Book covers

De Nederlandse cables
Spinawards Website
Utrecht University School Of Economics(U.S.E.)
Utrecht University (U.S.E.) Identity
Maandag® Identity
Leeuwarder Courant Mobile app

Polare Identity
Koning & Hartman
Koning & Hartman Academy Website
Float Poster
Travel On
A selection of small identities Identity

Language to be looked at
Language to be looked at Thesis
Media empire
Media empire Installation
De Nederlandse cables
De Nederlandse cables Installation
Persona Magazine

I've got so much to tell you
I've got so much to tell you Zine
U&LC Magazine
And/or Poster
Google Insights for Search
Google Insights for Search Poster

Churnalism Publication
Free Publication
VJ-Show Audiovisual
Leine & Roebana
Leine & Roebana Audiovisual