About this project.
The Utrecht University School of Economics (U.S.E.) was looking for a way to distinguish the department from the other faculties within the University. The pre-eminent international nature of U.S.E. needed to be communicated more prominently. While keeping the guidelines of the existing branding of the university in mind. Dog and Pony developed a new visual identity which has a clear and original feel to it.
Taking the tagline 'the real-world perspective' as a starting point, Dog and Pony developed a certain style of photography that underlines the fundamental beliefs of the U.S.E.: the field of economics has a vital effect on any other field of study. By adding clear typography and fresh colours a distinguishing identity was build.
For this identity my job was to make all the different items such as posters, brochures, banners etc in the same style.