Utrecht University School Of Economics (U.S.E.)

About this project.

The Utrecht University School of Economics (U.S.E.) was looking for a way to distinguish the department from the other faculties within the University. The pre-eminent international nature of U.S.E. needed to be communicated more prominently. While keeping the guidelines of the existing branding of the university in mind. Dog and Pony developed a new visual identity which has a clear and original feel to it.

Taking the tagline 'the real-world perspective' as a starting point, Dog and Pony developed a certain style of photography that underlines the fundamental beliefs of the U.S.E.: the field of economics has a vital effect on any other field of study. By adding clear typography and fresh colours a distinguishing identity was build.

For this identity my job was to make all the different items such as posters, brochures, banners etc in the same style.

posters brochures boek rollbanners gebouw


Aan tafel met de Persgroep Book design
Hart voor uw Regio
Hart voor uw Regio Campaign
Business Festival
De Ondernemer Business Festival Event branding
Onbetamelijk Gedrag
A selection of book covers Book covers

De Nederlandse cables
Spinawards Website
Utrecht University School Of Economics(U.S.E.)
Utrecht University (U.S.E.) Identity
Maandag® Identity
Leeuwarder Courant Mobile app

Polare Identity
Koning & Hartman
Koning & Hartman Academy Website
Float Poster
Travel On
A selection of small identities Identity

Language to be looked at
Language to be looked at Thesis
Media empire
Media empire Installation
De Nederlandse cables
De Nederlandse cables Installation
Persona Magazine

I've got so much to tell you
I've got so much to tell you Zine
U&LC Magazine
And/or Poster
Google Insights for Search
Google Insights for Search Poster

Churnalism Publication
Free Publication
VJ-Show Audiovisual
Leine & Roebana
Leine & Roebana Audiovisual